Which of the following types of products requires a marketing approach that emphasizes less on specialized information and more on image?
A) high-tech products
B) high-touch products
C) agricultural products
D) unsought products
B
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Employees and customers are treated like a family at Bayou Seafood Café. Paul and Betsey, the owners, work to encourage unity to increase their employees' job satisfaction and commitment. At their café, Paul and Betsey have built a(n) ________.
a. bureaucracy culture b. market culture c. clan culture d. goal-driven agenda e. adhocracy culture
The North American Free Trade Agreement (NAFTA) differs from the GATS in that NAFTA ________
A. does not impose the national treatment requirement on its members B. does not provide the right to have the international standard of care doctrine applied to expropriations C. does not deal with services but rather by sectors D. does not have provisions for annexes