The Diffusion of Innovations Perspective:
A. Tracks how audience research is very rarely helpful in marketing new products.
B. Traces the spread of and adoption of new ideas of technologies across
individuals.
C. Studies client needs across a continuum of customer service fallacies.
D. States that improved sales come from higher quality products.
B
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A brief musical opening is sometimes called a/n:
a. stinger b. tag c. donut d. all of these e. none of these
Alain is planning to use video as a visual aid in his persuasive speech. According to your textbook, he should
A. make sure the video will project clearly on a large screen or monitor. B. limit the video to about 30 seconds in length. C. edit the video to illustrate his point clearly and precisely. D. All the answers are correct. E. both limit the video to about 30 seconds in length and make sure the video will project clearly on a large screen or monitor.