Explain why consumers in one country's market may have more in common with certain segments in another country's market than with consumers in their own country
What will be an ideal response?
Immigration and shared heritage may create consumer segments that cross international borders; consumers across countries may also share needs and wants that are not determined by demographics or geography.
Business
You might also like to view...
A business is separate from its owners; this concept is known as:
a. Going concern b. Business entity c. Accounting equation d. Information usefulness
Business
Although IBM tried to regain its position by creating its first PC, it was slow to recognize the growing demand for laptops
Indicate whether the statement is true or false
Business