Explain the three broad categories of market opportunities
What will be an ideal response?
• New Market Segments: Discover a portion of the market not targeted by competitors
• Go-to-Market Approach: Establish a mechanism to reach a new class of customers
• Differentiating Functionality: Develop unique products and services to attract niche markets
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One of the tactics for using conflict to stimulate cultural and procedural changes in an organization is to announce __________
a. lay-offs b. demotions c. pay-cuts d. bonuses
In terms of online metrics, dwell rate is:
A) the number of individuals who click on an online ad B) the proportion of ad impressions that result from a user clicking on or mousing over an advertisement C) the amount of time a user is engaged with a particular advertisement D) the amount of time a user is engaged with a website