Performance marketing involves reviewing metrics assessing market share, customer loss rate, customer satisfaction, and product quality in the evaluation of the effectiveness of marketing activities

A service contract is frequently called an extended warranty even though service contracts are not warranties

a. true b. false

Which of the following is NOT an aspect of Internet research panel management?

A) developing and administering an incentive program B) creating representative data for the general population C) periodic reprofiling of members D) cleaning and refreshing the panel E) reporting on composition and response rates