The main purpose of interviews and focus groups is to answer the why question

What has been the effect of home video on the film industry??

What will be an ideal response?

Good message strategy in social media campaigns calls for:

a. Corporate messaging from top management b. Interaction with fans of a brand c. Informing brand fans of features and ideas about the product d. Interaction with fans of a brand and informing brand fans of features andideas about the product