Adam often calls Becca “dollface” because he thinks it cute, but she finds that word condescending. This is an example of ______.

A. encoding
B. decoding
C. connotation
D. denotation

C. connotation

Communication & Mass Media

You might also like to view...

When you are going to give a presentation and you ask yourself questions like, "Why is the audience here?" and "What do they hope to gain by being here?" you are thinking about which element of audience analysis?

A. Speaker background B. Audience demographics C. Audience values, motivation, and expectations D. Audience knowledge of the subject

Communication & Mass Media

According to your textbook, why is it important to ask for the job that you have just interviewed for?

A. The interviewer expects the question. B. Doing so puts pressure on the interviewer to give you an immediate answer. C. In the interviewer's mind, it reinforces your commitment to a particular position. D. It makes the interviewer feel awkward, which helps him or her to remember you once all interviews are finished.

Communication & Mass Media