Which of the following is NOT true about boys and sex?
a. Boys feel a lot of pressure about their sexual performance.
b. These days, high school boys rarely talk about their sexual "conquests."
c. If boys don't talk about their sexual activities, they tend to be labeled fag, nerd or wimp.
d. Boys often exaggerate or lie to bolster their own self-image.
C
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A marketing research company decides to use a Likert scale to measure attitudes toward a new method of selling cars -- no-haggle pricing. Employees of the company are getting ready to begin the study by
a) writing statements related to this sales method. b) determining the number of cars sold at dealers that use this method. c) setting up cameras to record the behaviors of potential buyers on the sales lot. d) examining the advertising budgets of successful and unsuccessful dealerships.
Research by Ambady and colleagues has demonstrated that impressions of professors formed after observing only 10 seconds of behavior
a. were similar to the perceptions of students who had observed the professor all semester. b. determined that the professors were naïve and submissive. c. were less accurate than those who had longer observations of the professors. d. were more accurate than those who only observed for 6 seconds.