Identify several important trends that will provide challenges and opportunities for marketers
What will be an ideal response?
Emerging trends that will affect marketers include changing demographics, the increasing rate of globalization, technological advances, and the proliferation of information.
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The option for a firm to expand future production has value because:
A) the option requires no investment today. B) future production will be profitable. C) today's production costs are lower than in the future. D) the future holds uncertainty.
Larissa's hobby, making cakes, has become a profitable sideline. Friends come to her for special occasions. She has talked to SCORE about projecting financials for a full-time business. The analyst there recommends ________ to understand the risks.
A. adding 50 percent to her cost estimates B. doubling her cost estimates C. reducing her cost estimates