Which hotel company utilized a non-traditional media campaign centered around remodeling a subway car to reposition its brand?

When marketing mangers see that the sales curve has flattened out and few new buyers are in the market, they know that they are in this stage of the product life cycle. Identify the stage

A) introduction stage B) growth stage C) maturity stage D) decline stage

List any four major media types and identify some of the strengths and weaknesses of each of them

What will be an ideal response?