Which of the following individuals is NOT recognized as a field worker?
A) an interviewer intercepting shoppers in a mall
B) a project director conducting a pretest on a questionnaire recently designed
C) a telephone interviewer calling from a central location
D) an observer counting customers in a particular section of a store
E) a worker mailing questionnaires from an office
B
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Which of the following is typically a responsibility area for a sales manager?
a. sales force administrative tasks b. advertising c. product design d. salespeople evaluation
A recommended procedure for formulating strategy is for top-level managers to
a. form a small committee to do most of the work. b. gather inputs from large numbers of people. c. perform the task themselves during a retreat. d. base strategy on fixing customer complaints.