The three general speaking purposes are to ________, ________, and ________.

a. communicate, imitate, innovate
b. criticize, theorize, publicize
c. present, question, answer
d. entertain, inform, persuade

d. entertain, inform, persuade

Communication & Mass Media

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Coordinated management of meaning (CMM) has been criticized because:

A) it has a reputation of being a confusing mix of ideas that are hard to pin down because they're expressed in convoluted language. B) Pearce and Cronen do not account for elements of human communication that are beyond coordination and coherence. C) Pearce and Cronen have a tendency to overemphasize statistical methods. D) Pearce and Cronen have aligned themselves too closely with Shannon and Weaver's model.

Communication & Mass Media

Several phrases and terms that have become part of the common vocabulary we use to talk about media and society, including "the medium is the message," "the medium is the massage," the "global village," and the media as "extensions of man" were all coined by:

a. Harold Innis. b. none of these. c. Stewart Hall. d. Marshall McLuhan.

Communication & Mass Media