Why have newspaper revenues declined over the past 15 years?
What will be an ideal response?
The 15-year decline in newspaper revenues has resulted from four factors:
• The growth of the Web and mobile devices as an alternative medium for news and advertising. The movement of consumers to an online life style has drained billions of ad dollars (including classified ads) from the printed newspaper.
• The rise of alternative digital sources for news, commentary, feature stories, and articles.
• The difficulty of traditional newspaper firms and their managers to develop suitable business and revenue models that could survive and even prosper on the Internet, and the mobile/social platform.
• The rise of social media, and its role in directing traffic to newspaper content, has challenged newspapers to change their business model to accommodate changes in consumer behavior and technology.
You might also like to view...
Which of the following is a right to enter another person's land and remove some product or part of it
In the context of identifying competitors' strategies, the more that one firm's strategy resembles another firm's strategy, the more likely the two firms are to ________
A) merge B) compete C) globalize D) form a partnership E) become market leaders