What is the term for the ongoing compilation and analysis of pertinent data for the purpose of updating marketing strategies as consumer needs evolve?

The criteria development case uses an existing framework of values that is applied to the value object

Indicate whether the statement is true or false.

Which of the following paradigms argues that the practice of social science reflects particular ideological biases?

a. The positivist paradigm b. The systems paradigm c. The interpretive paradigm d. The critical paradigm