An efficient market is a market that establishes correct prices for the securities that firms sell and allocates funds to their most productive use as a result of the intense competition among investors

What should be the advertising manager's first step when he or she is asked to develop an advertising plan?

a. Select the target audience b. Develop marketing objectives c. Determine the most cost-effective media d. Establish an advertising budget e. Review the company's marketing plan

John went away with his nephews to the Everglades for a camping getaway but they spent the entire time fighting the mosquitoes

A) fragment B) run-on C) comma splice D) correct sentence