The marketing plan:
a. Provides a roadmap for your marketing department
b. Is an essential piece of the business plan
c. Fully examines your current situation and your competition
d. All of the above
Ans: d. All of the above
Business
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Brand ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents
A) mantras B) symbols C) logos D) alliances E) extensions
Business
Most companies have mandatory uniforms
Indicate whether the statement is true or false
Business