At present, the drive to use Big Data to define or enhance corporate strategies seems to be a global business trend. State an example of where this data can improve a business, focusing on user interface aspects.

What will be an ideal response?

How many use routinely their supermarket discount card without realizing how the data might be used. Not only could personal or demographic trends be tracked, but store inventory and product placement are formulated. Targeted email advertisements have become part of our lives. From a user interface perspective, multiple media are used to access this information for the consumer, such as mobile apps, credit-card sized identification cards, keychain (small card) identification, and phone number input. Cross-marketing with related industries such as customer awards programs for e-coupons, fuel or sports events further entrench us in this model, all initiated from the gathering our shopping data.