The life-style inventory is a special application of the Likert scale

Indicate whether the statement is true or false

TRUE

Business

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A company just starting in business purchased three merchandise inventory items at the following prices. First purchase $64; second purchase $76; third purchase $68. If the company sold two units for a total of $200 and used FIFO costing, the gross profit for the period would be

A. $56 B. $60 C. $62 D. $68

Business

According to Ted Leonhardt and Bill Faust, a _____ is an emotional shortcut between a company and its customer

a. marketing strategy b. brand c. banner ad d. product

Business