As compared to primary data, secondary data are collected rapidly and easily, at a relatively low cost, and in a short time

________ involves reducing the audience's resistance to the sales message, which is especially important when you create unsolicited sales communication

A) Making it easy for your audience to act and respond B) Creating a sense of desire C) Building your audience's interest D) Grabbing your audience's attention E) Enabling your audience to respond favorably

If total revenue decreases when prices decrease, the price elasticity of demand is elastic

Indicate whether the statement is true or false