Western Europe uses very little television programming from the U. S. because Western European programmers produce almost all European shows

a. True
b. False

ANSWER: False

Communication & Mass Media

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Identify a key feature of theory as suggested by Judee Burgoon.

A) Theory is unlikely to fall in the hunch category when floated initially. B) Theory consists of a set of hunches. C) Theory is based on an isolated idea. D) Theory is unlikely to involve an element of speculation, or conjecture.

Communication & Mass Media

Most of the income the mass media collect annually is from:

a. subscriptions. b. advertising. c. product sales. d. the government, in public subsidies.

Communication & Mass Media