Which of the following is NOT one of the specific branding guidelines for small businesses?
A) Creatively conduct low-cost marketing research.
B) Leverage as many secondary associations as possible.
C) Focus on building one or two strong brands based on one or two key associations.
D) Create buzz and a loyal brand community.
E) Use a trial-and-error approach.
E
Business
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Often the task of lead qualification is handled by a telemarketing group or a sales support person who frees the sales representative from the time-consuming task by engaging in which of the following?
a. database mining b. networking c. cold calling d. prequalification
Business
Business strategy consists of:
A) where the business going and why. B) how value can be delivered. C) what is required to deliver business value. D) All of the above
Business