Joseph chooses the movie "The Kite Runner" for his study. He begins by examining the content. He then describes the content of the movie and then interprets what ideology is presented
After this superficial examination, he then looks closely at the deeper and
hidden meanings of the movie. This is an example of:
a. textual analysis
b. ethnography
c. participant observation
d. content analysis
d___
Communication & Mass Media
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Communication & Mass Media
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Communication & Mass Media