All intangible assets should be amortized

The traditional nonstatutory rules regarding accountant's liability to third parties for negligence

A. Remain substantially unchanged since their inception. B. Were more stringent than the rules currently applicable. C. Are of relatively minor importance to the accountant. D. Have been substantially changed at both the federal and state levels.

The manager of your local cafe is trying to increase store traffic on Friday nights from 8 to 10 P.M. She has

decided to offer live music by local musicians and to promote this change mostly through publicity and word-ofmouth. Which of the following statements about this decision is most accurate? The use of publicity and word-ofmouth: a. is likely to be ineffective because it does not create as powerful an impact as advertising. b. will increase promotional expenses dramatically. c. is likely to have a powerful impact, but the manager will have little direct control over the message it creates. d. will only work if it creates a different message than the message created by the store's other promotionaltools.