What does your textbook advise regarding the ethical use of emotional appeals in a persuasive speech?
A. Use emotional appeals on topics that do not lend themselves to reasoning.
B. Use emotional appeals to supplement your evidence and reasoning.
C. Restrict emotional appeals to the conclusion of the speech.
D. Limit emotional appeals to speeches using Monroe's motivated sequence.
E. Avoid emotional appeals when speaking on a question of policy.
Answer: B
Communication & Mass Media
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