A clothing company in Singapore which specialized in women's clothing, had to modify its clothes before introducing them to Iranian markets, to suit the needs of women in that country. Women in Iran are expected to cover themselves completely. The company mostly used opaque material and provided accessories like scarves. Which of the following factors is dictating product adaptation in the above scenario?
A. Legal requirements.
B. Cultural requirements.
C. Technological requirements.
D. Economic requirements.
E. Climatic requirements.
Ans: B. Cultural requirements.
Business
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