In 2010, the ten largest U.S. retailers earned average after-tax profits amounting to about _____ percent of sales

Angelo made the decision to outsource the software components of his consulting company so he could focus on the company's ________, which are sources of competitive advantage, make a contribution to perceived customer benefits, have application in a

wide variety of markets, and are difficult to imitate. A) core competencies B) infrastructure C) market-sensing processes D) fulfillment management processes E) outbound logistics

Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's

image or its individual product communications? A) direct marketing B) public relations and publicity C) personal selling D) advertising E) sales promotion