Explain how the “Director of Operations” video engaged the audience to deliver its message.
What will be an ideal response?
The video shows about eight different seemingly real job applicants in
conversation with a job interviewer going over the details of the offered job. The viewer
watches as all of the candidates voice their discontent and even disapproval of such a
job because of its unrealistic demands. After a time, the job interviewer informs
applicants that the job he is referring to is that of a mom. This immediately turns the
candidates’ perspectives around and at the same times forms s strong connection with
viewers who also relate. The video concludes with the candidates commenting lovingly
and with gratitude about their own moms. The video closes with a reminder to consider
sending a card.
Being able to listen into a seemingly real job interview is intriguing to viewers, and
the unbelievable job description hooks viewers so they want to learn more. Viewers find
it easy to stay until the surprise ending. Everyone has a mom, and everyone can relate
to the job, which makes the video highly relevant to viewers. All these elements engage
the viewer and make the video very sharable because of its universally common theme.
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According to the Elaboration Likelihood Model, listeners are less likely to elaborate because they
A) engage in critical thinking. B) depend on intuitive judgments. C) depend on systematic thinking about the message. D) depend on systematic thinking about the topic. E) rely on careful assessments of arguments.
Three major obstacles standing in the way of effective emotional communication are
A) Western syndrome, the cowboy syndrome, and inadequate interpersonal skills. B) fear, the cowboy syndrome, and emotional contagion. C) emotional contagion, society's rules and customs, and fear. D) society's rules and customs, fear, and inadequate interpersonal skills.