The first step in establishing a product price is to determine the firm's pricing ________

Business-to-business marketing fundamentally differs from consumer marketing in which way?

With business-to-business marketing, the marketer is guaranteed a profit on each exchange with the buyer. Business-to-business marketing involves buyers who intend to resell the product or use it in the creation of other products. Consumer marketing involves industrial, reseller, and government buyers. Consumer marketing is done purely to create social change for the benefit of society.

Which of the following is an attribute of a complex trust?

A. It distributes income to more than one beneficiary. B. It has a grantor that is not an individual. C. It has a beneficiary that is not an individual. D. It distributes corpus.