Consumer Reports is a magazine that tests consumer products in its labs and disseminates information on the results so consumers can compare brands. Hence, Consumer Reports is an example of a(n) ________

A) e-marketplace
B) virtual market
C) infomediary
D) intranet

C

Business

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Which of the following is an example of an indirect marketing channel?

A) June Bride, which sells bridal gowns via its click-to-order online catalogs B) Farmer Brown, who delivers fresh milk from his dairy to customers every morning C) Wine & Dine, which sells its picnic baskets to select novelty stores across the country D) Lifebelt Insurance, which sells life insurance through its door-to-door salespeople E) Rhonda's Rental, which rents cars to people for the day

Business

Changes in capacity may lead, lag, or straddle the demand

Indicate whether the statement is true or false

Business