Magazine circulation comes in the form of subscription, single-copy sales, and

A. pass-along readership.
B. custom publishing.
C. split runs.
D. controlled circulation.

Answer: D

Communication & Mass Media

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Which term refers to the practice of naming oneself after one's mother rather than one's father?

a. gynolenial b. adrogenic c. equitable d. matrilineal e. patrilinial

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Even when an individual leads brilliantly, others will not give that person credit for leadership if they initially had poor expectations of him or her because of stereotyping

Indicate whether the statement is true or false

Communication & Mass Media