Advertising is the least used of the major promotion tools, although it has great potential for building consumer awareness and reference

Postponement is best used with items that:

A) have a long lead time and many product configurations. B) have suppliers with poor delivery performance. C) experience a yield that you won't know until the product is complete. D) are standardized and have short lead times.

Feedback is a message that travels from ________

A) encoder to receiver B) source to decoder C) the original receiver to the original sender D) the original sender to the original receiver