A florist is buying a number of motorcycles to expand its delivery service. These will cost $78,000 but are expected to increase profits by $3000 per month over the next four years. What is the payback period in this case?

If a researcher wanted the respondent to simply answer a question with no additional information, he or she would likely use a(an):

A) unaided open-ended format B) aided open-ended format C) response probed format D) continuous response format E) categorical, close-ended format

What is the first step in designing an External Factor Evaluation (EFE) Matrix?

A) Identifying key external factors B) Summing the weighted score for each competitor C) Calculating the sales of each competitor D) Drawing the horizontal and vertical lines for the matrix E) Determining four competitors