Problem removal and normal depletion are examples of positively oriented relevant brand needs

Steve wanted to open a day care service facility for dogs. He estimated the costs involved in providing the services desired by dog owners

After extensive deliberation, Steve decided not to proceed with the plan as the cost of providing the services was too high compared to the rates dog owners would be willing to pay. Which of the following stages of the new-product development process has Steve used to arrive at this decision? a. Idea screening b. Business analysis c. Idea generation d. Test marketing

The DuPont formula allows a firm to break down its return into the net profit margin, which measures the firm's profitability on sales, and its total asset turnover, which indicates how efficiently the firm has used its assets to generate sales

Indicate whether the statement is true or false