Which of the following is true regarding the Federal Trade Commission (FTC)?
A. This important regulator was set up in the Populist era.
B. The president nominates its seven commissioners.
C. The Senate has to approve the commissioners.
D. Each commissioner serves a five-year term.
Answer: C. The Senate has to approve the commissioners.
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In order to estimate respondents' satisfaction with Coke, a researcher asks "In a month, how frequently do you buy Coke?" Another researcher objects to the use of this scale stating that the scale captures purchase frequency and not customer satisfaction. One can say that the scale lacks:
a. reliability. b. face validity c. application comprehension d. application assessment e. application stability
________ begins with the promotional launch and ends when approximately 95 percent of the deal merchandise is in the hands of consumers
A) Lead time B) Hold time C) Setup time D) Link time E) Sell-in time