Which of the following statements is true about the current consumers in the United States?
a. They emphasize price more than product quality.
b. They seldom register brand names.
c. They give importance to durability of products.
d. They tend to choose products that are expensive.
ANSWER: c
U.S. consumers rank the characteristics of product quality as (1) reliability, (2) durability, (3) easy maintenance, (4) ease of use, (5) a trusted brand name, and (6) a low price. Shoppers are also concerned about nutrition and want to know what is in their food; many have environmental concerns as well.
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Which of the following courses of action is best suited for a company in the event of the sales of
its product increasing by a significant percentage? A) investigating new target markets and designing new products B) arranging for a backup channel partner and repositioning the product C) conducting a competitive analysis and predicting a competitor's target market D) determining competitive advantage to use in future designs