What is the main purpose of a corporate Web site?
A) to sell the company's products directly
B) to build customer goodwill
C) to show a catalog and give shopping tips
D) to give out coupons and tell about sales events or contests
E) to point out and explain competitors' weaknesses
B) to build customer goodwill
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Every time a search is made using keywords related to construction, search engines display text-based advertisements and links to Regan Builders, a construction firm. The marketing tool used by Regan Builders is best referred to as a ________
A) display advertisement B) contextual advertisement C) digital catalog D) community Web site E) Web blog
Explain how extensive customization from market to market may cancel out some of the benefits of global trade for a company
What will be an ideal response?