Which of the following is most likely to be a characteristic of an organization that implements TQM?
A) The organization uses centralized decision-making.
B) The managers in the organization assume the role of supervisor rather than facilitator.
C) The employees in the organization are empowered.
D) The organization has tall hierarchy of authority.
C
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Two agents in a small community felt that another local agent was unethical and dishonest. They agree not to send him any referral business, and encourage other agent to do the same. They could be accused of:
a. price-fixing. b. A group boycott. c. Extortion. d. A list back arrangement
With regard to the account size in determining whether to use an external agency or perform the work in-house, the following statements are true, except:
A) a small account is not usually attractive to a large agency B) if 75% of the money cannot be used to buy media time and space, it is better to perform the work in-house C) if the agency charges more than 25% of the money to design and create the ads, then the account is too small to use an external agency D) a small agency is not a viable choice, even for a small account, because the agency will lack the necessary resources to do the work