The exposure pattern or schedule used in an ad campaign is called:

A) continuity
B) discontinuity campaign
C) reach
D) frequency

A

Business

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The purpose of credit analysis is to:

A) Organize the right side of the balance sheet B) Reconcile the accounts receivable balance C) Decide whether or not to grant credit to a customer D) Modify the terms of trade credit

Business

Which of the following statements regarding capital expenditures is incorrect?

A) Capital expenditures are purchases of long-term assets. B) The decision to purchase long-term assets is part of a strategic plan. C) Capital expenditures include delivery trucks, computer systems, and manufacturing equipment. D) Installment payments related to the purchase of long-term assets are included in the capital expenditures budget.

Business