In choosing news media outlets, what do MPR professional need to know about the essential difference between demographics and psychographics?

What will be an ideal response?

Demographics refers to data about population groups, including age, gender, income, education and ethnicity. Psychographics are more open to interpretation because psychographic data tends to report about subjective characteristics of an audience. Generally, demographic information can be obtained from individual media outlets and media auditing firms. For psychographic data, marketers need to rely on the medium itself.