Answer the following statement(s) true (T) or false (F)

1. The acronym ROPES stands for research, objectives, publics, evaluation, and stewardship.
2. Primary research involves gathering information yourself, while secondary research involves gathering information collected by others.
3. Quantitative research results can be projected to a population that is larger than the group that was studied.
4. A question such as “How do you feel about Company X?” would be asked and answered when conducting quantitative research.
5. Depth interviews are useful when seeking responses from participants about sensitive issues.

1. FALSE
2. TRUE
3. TRUE
4. FALSE
5. TRUE

Communication & Mass Media

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Generally, both audio and video clips should be edited down to 45 seconds or less for use in a

speech. Indicate whether the statement is true or false

Communication & Mass Media

What type of supporting material is most associated with cultural traditions?

a. definitions b. testimonies c. statistics d. narratives

Communication & Mass Media