Silver Line Electronics Inc. uses technology to produce laptops and other gadgets in bulk based on each individual client's specific needs and requirements. This is an example of__________
Fill in the blanks with correct word.
ANSWER: mass customization
his is an example of mass customization. Mass customization is a strategy that uses technology to deliver customized services on a mass basis, which results in giving each customer whatever he or she asks for.
You might also like to view...
Greg is the CEO of a leading company in the consumer packaged goods industry. He is trying to grow his company for personal gain and wealth. However, Greg sees that his company has an opportunity to break into the chemical industry. He has decided to invest free cash flow into acquiring small chemical companies that have the potential for growth if funded properly. Shareholders are not happy. Their case for wanting to cease these actions is that Greg is practicing:
a. underdiversification. b. overdiversification. c. diversification. d. segmentation.
Data concerning which of the following would be LEAST likely included in the forecasting section of a marketing plan?
A) variable costs B) fixed costs C) direct cost of sales D) sales projections E) demographic trends