People from collectivistic cultures view direct messages about conflict as personal attacks.

a. true
b. false

a. true

Communication & Mass Media

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As a result of media convergence, even traditional mass media are increasingly using the __________ to deliver their content

Fill in the blank with correct word

Communication & Mass Media

_____ is known as maintaining the behavior over time and across certain situations

a. long term maintenance b. generalization (page 337 left) c. dedicated learning d. finding “the zone”

Communication & Mass Media