An initial preview statement is an organizational strategy called
A) an introduction.
B) a signpost.
C) a summary.
D) the main idea.
Answer: B
Communication & Mass Media
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To date, which of the following theories represents the most comprehensive and systematic attempt to explain how the multimodality of social life influences, and is influenced by, the characteristics of interpersonal relationships?
A) media multiplexity theory B) cognitive dissonance theory C) social judgement theory D) social information processing (SIP) theory
Communication & Mass Media
Opinion leaders are important to the two-step flow model of media effects
Indicate whether this statement is true or false.
Communication & Mass Media