Sputnik Inc, an aeronautical research company, wanted to enhance its brand recognition. To achieve this goal, management released a short audio about its updated services and evolved technologies to attract the attention of the journalists
Thus, Sputnik Inc hoped to obtain an interview for story coverage.
Which marketing tool will be useful for management in this scenario?
a) Radio news release
b) Product placement
c) Guest appearance
d) Public service announcement
a
Communication & Mass Media
You might also like to view...
Kate attends a public speech in order to receive extra credit for class. She agrees with the speaker's arguments and evidence but does not find the speaker very motivational. Kate is using what type of listening?
A. discriminative B. critical C. comprehension D. therapeutic
Communication & Mass Media
When describing things, it is helpful to include the size, shape, weight, color, and the relationships among the parts
Indicate whether the statement is true or false.
Communication & Mass Media