Explain social media marketing with an example

What will be an ideal response?

One relatively recent trend in Internet marketing is harnessing the power of social media, such as the social networking site Facebook. More and more people rely on social media to stay in contact with their friends or business associates, so including such sites in the interactive marketing mix is a natural move for companies. In addition to placing display ads on such sites, companies increasingly use social networking sites for interactive communication with their customers. For example, the Coca-Cola Company has created a page on Facebook, allowing it to interact with its over 82 million "fans" (i.e., Facebook users who "like" the page) in various ways; Coke's fans can download free virtual goodies, can upload pictures related to everything Coke, or can use interactive applications. By creating this page, Coke can build strong relationships with a large group of its target customers. Similarly, people can follow Coke on Twitter or visit Coke's channel on the video sharing site YouTube. A recent trend for companies is establishing "social media listening centers" to feel the pulse of public opinion across a variety of social media.