The maximax decision criterion is used by pessimistic decision makers and maximizes the maximum outcome for every alternative

A real estate license is required for all of the following individuals except:

A. An appraiser on salary with a financial institution B. A person showing time share condo units C. And out-of-state auctioneer selling Florida farmland D. A person selling business opportunities

The division of buyers into groups based on their current and desired level of interaction with a particular market category is ________ segmentation

A) behavioral B) psychographic C) values D) demographic E) needs