The communication model developed by Shannon and Weaver included the concept of noise. What is noise and why is it of great concern to PR practitioners?
What will be an ideal response?
Noise is any unplanned factor that affects the communication process: whether the listener is distracted due to illness, worries, or preoccupations, or whether physical noise in the environment sidetracks the listener or nullifies a message. The prospect of a message being interrupted or filtered through internal or external noise is of great concern to PR practitioners, which explains the multi-pronged tactical approach of repetition and reinforcement messaging as a standard PR practice.
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Negativism in political campaigns is nothing new, but observers fear that television attack ads have demonstrated just how powerful and effective negativity on television can be
Indicate whether this statement is true or false.
Budgeting is usually __________ process in which management projects anticipated revenues and expenditures
a. a weekly–monthly b. a monthly c. a quarterly d. an annual e. none of above