To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation

Vanish has a $1.00-off coupon attached to the container that can be easily removed, which is an example of a(n):

A) instant-redemption coupon B) bounce-back coupon C) cross-ruffing coupon D) response-offer coupon

Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers?

A) differentiability B) peculiarity C) desirability D) believability E) deliverability