The attractive communication style is considered to be a style that is inattentive, unfriendly, and unrelaxed

Of the following, what is most important in considering the public relations value of a VNR?

A) Whether management will approve of the cost B) Whether the VNR stresses local news angles C) The news potential of the information D) The availability of on-screen talent E) The time it will take to produce it.

Which of the following are two primary opportunities that arise with each speaking situation?

A) agenda setting and ethos establishment B) personal analysis and strategic planning C) information advantage and audience analysis D. personal inventory and inducing action E. strategic advantage and time frame