In her conclusion, Lori said, "Today we've learned that we all must take precautions against food-borne diseases. The prime candidates are E. coli, botulism, and salmonella. Your care in cooking and storing food could make the difference between a healthy diet or a poisonous one." Lori's first sentence serves what function?
A. summarizing the main ideas
B. signaling that the end is coming
C. making a final appeal
D. creating an aid to memory
Answer: B
Communication & Mass Media
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"Drip-drip-drip" publicity occurs when
A) a steady output of information is produced. B) repetition is employed in key messages. C) you annoy people until they listen to your pitch. D) alliteration is peppered throughout your publicity materials. E) none of the above.
Communication & Mass Media
Filling in the "missing piece" to form a whole or complete picture refers to
a. closure. b. familiarity. c. schemas. d. figure and ground. e. similarity.
Communication & Mass Media